ABOUT FOOT IN THE MUD
Angus Cameron started Foot in the Mud in 2021. Being a Dutch company he felt the name “Angus Cameron BV” didn’t have much of a ring to it, so here we are…
WHAT’S IN A NAME?
In order to do a great job in business we believe a manager has to have one foot in the mud. They need to understand the value chain of their customers, partners and prospects and that means they have to get into the details. Properly in the mud!
Reflect on your own experience. Did you have a manager who sat in the office, staring at Excel and CRM, asking for your forecast but not taking the time to get involved when it came down to your deals or your ideas about the business? They probably didn’t have a foot in the mud. They didn’t have an understanding about what was really making their business succeed.
Equally maybe you had a manager that didn’t coach. They constantly steamrolled over you. Such was their confidence in themselves (and not necessarily in you) to be able to understand the situation. Maybe they had both feet, all the time, in the mud and that didn’t work out either. They weren’t effective sales leaders.
Either way, what we need is a sufficient amount of mud caked shoes so we can start to intuitively understand our business, stay relevant to our teams and prove our credibility to our prospects. The services we offer are based on the premise that a proximity to the business and a willingness to “get into the mud” will pay you dividends. Get your foot in the mud!
ABOUT ANGUS CAMERON
A Scotsman living in The Netherlands, Angus has 18 years software sales, country management and VP sales experience, namely Microsoft, Ivanti and Snow Software. Individual sales roles grew into the entrepreneurial start-up of the Dutch subsidiary of Snow Software and consequently into VP sales. In addition to leading sales teams, Angus has 6 years experience as GM of a Benelux and France team comprising sales & marketing, services, HR and finance.
Humble (even if I say so myself) but driven. Focused on coaching and showing rather than telling. He prefers to help people recognize a problem they can then take ownership of to solve themselves instead of imposing solutions on them. Angus feels that the best sales methods and execution have to be anchored in leaders that are prepared to get into the details of what happens during the “45 minute sales meeting”. That proximity to customers, partners and prospects is where the best improvements can come from.
Once in a while life will force us to evaluate what we get the most energy from. Angus’ conclusion is that it comes from “feet in the mud” work of defining and improving how a selling organisation works.
Be it through improving in-house talent, sales tactics, methodologies or the sharpening of their value proposition (“the why bother and why us?”). The potential of doing just that across multiple sales scenarios, products and companies is what excites him the most.
